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Sapporo Vacation Ideas

With COVID-19, it’s important to stay safe and practice social distancing. We hope you find the following content entertaining, inspiring, or useful for a future trip. Always research official websites for up-to-date information on closures and new health and safety policies as businesses and destinations reopen.

Please note that in order to help prevent the spread of COVID-19, the 2021 Sapporo Snow Festival has been cancelled. Footage of past Snow Festival events has been included in our travel guide video to inspire future vacation planning.

On Japan’s northern island of Hokkaidō, find the sprawling city of Sapporo. From ski slopes to festivals, this city will keep you entertained year round. Dreaming of your next big city vacation? Sapporo is one of Japan’s largest cities and a popular and vibrant tourist destination. For roughly a third of the year you can enjoy snow on the ground in Sapporo and get involved with the winter sports scene. Summer months draw travelers to Sapporo’s parks, bars and beer gardens. Vacation ideas here can change with the seasons so check out our evergreen top things to do when planning a Sapporo itinerary.

Ideas of places to visit in Sapporo

From ski slopes to dining delights, peaceful green spaces to busting entertainment districts, Sapporo has something for every visitor. With such a diverse destination, it’s can be hard to know where to begin planning a travel itinerary. Check out our top places to visit in Sapporo to make the most of the city’s dynamic attractions.

Sapporo Crab Market - Sapporo, Japan

Sapporo Crab Market

(0:56 in the video) Pay a visit to this ultra-fresh urban market and restaurant area and let your tastebuds lead you through all the culinary delights of northern Japan. Sapporo is widely considered to be Japan’s seafood capital. At Sapporo Crab Market, seafood is the prized produce and it doesn’t get much fresher than here. Join locals and in-the-know foodies at this curbside market, which sells supplies to take home as well as a variety of snacks to enjoy on site.

Sapporo Beer Museum - Sapporo, Japan

Sapporo Beer Museum

(1:28 in the video) This museum is dedicated to one of the most popular beer brands in Japan. The Sapporo Beer Company was established in the late 19th century and is one of Japan’s first breweries. The preserved factory from the Meiji-period was transformed into the Sapporo Beer Museum where, today, visitors can learn about the beer industry, brewing processes and history of the famous brand. Leave enough room in your travel itinerary for the tastings offered at the end of the brewery tour.

Shiroi Koibito Park - Sapporo, Japan

Shiroi Koibito Park

(1:50 in the video) One of the best things to do in Sapporo for families, couples and sweet tooths is visit Shiroi Koibito Park. This chocolate theme park is operated by the same confectionary company that produces one of Japan’s most famous sweets, the Shiroi Koibito cookie. In the park, visitors can check out the chocolate-related exhibits and see for themselves the production process of these famous (and delicious) Hokkaidō souvenirs.

Mount Moiwa - Sapporo, Japan

Mount Moiwa Ropeway

(2:15 in the video)If you are looking for an attraction with wow factor, one of the best places to visit is Mount Moiwa. Ride the innovative aerial lifts 1,742 feet above Sapporo to the summit of Mount Moiwa. This forested rock formation provides spectacular views of Hokkaidō Island, including the dazzling city center and beyond to Ishikari Bay. Enjoy the theater, planetarium and upscale restaurant here. Winter brings a whole new dimension of fun as this imposing mountain becomes a ski slope.

The Historical Village of Sapporo - Sapporo, Japan

The Historical Village of Hokkaidō

(5:01 in the video) No history buff’s Sapporo itinerary is complete without a trip to the Historical Village of Hokkaidō. Wander this open-air museum of wooden cabins and old mansions and be transported back to life on the island over a century ago. Learn about the communities and admire the traditional architecture of Hokkaidō during the Meiji and Taisho periods, from maritime villages to mountain villages. Don’t miss a chance to see the exhibits at the Hokkaidō Museum, just a 15-minute walk away.

Odori Park - Sapporo, Japan

Odori Park

(5:47 in the video) When planning an action-packed Sapporo itinerary, Odori Park can be both a destination and an oasis. This long, lush municipal park spans 12 city blocks down the center of Sapporo and is both a prime picnic spot and premier venue for festivals throughout the year. Whether you’re looking to admire the blooming lilacs in spring, or marvel at the famous Sapporo Snow Festival* delights, Odori Park is one of the best places to visit in Sapporo.

*Please note that in order to help prevent the spread of COVID-19, the 2021 Sapporo Snow Festival has been cancelled. Footage of past Snow Festival events has been included in our travel guide video to inspire future vacation planning.

Sapporo TV Tower - Sapporo, Japan

Sapporo TV Tower

(6:13 in the video) Don’t miss out on the most iconic view of Sapporo on your visit. The observation deck of the 480-foot iron structure, Sapporo TV Tower, has leant its hand to some of the most famous pictures of Sapporo, from the city skyline to the distant snow-capped mountains beyond. The tower is a renowned and beloved landmark in the city center just off of Odori Park.

Susukino - Sapporo, Japan


(7:54 in the video) Susukino is an exciting entertainment zone both day and night. Originally Susukino served as Sapporo’s red-light district, but today, is a lively destination for dining and nightlife. Visit the pachinko parlors, taste the original miso ramen and browse famous shopping arcades; Susukino offers some of the best things to do in Sapporo.

Olympic Museum - Sapporo, Japan

Olympic Museum

(9:47 in the video) Sapporo is well and truly on the winter sports world stage. It has hosted the Winter Olympics, the Universiade Winter Games and other major winter sports events with great success. At the Olympic Museum, learn about Sapporo’s love of winter sports and the history of Olympic spirit in the city. Check out cool memorabilia, a movie theater and a virtual ski jump game on your visit here.

Need more Sapporo vacation ideas?

Want some more travel inspiration for your next vacation? Browse through our Sapporo photo gallery to see more unique pictures of this incredible destination. If you want to broaden your horizons, our wider photo gallery houses pictures from around the world to help you envision that soon-to-be unforgettable vacation.

We have hundreds of travel videos from around the world. It’s time to get inspired and excited for your next adventure.

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